Visual identity & Packaging design








Ethira is an AI governance platform that gives organisations visibility and control over every AI tool, agent, and vendor used across the business. It helps teams discover and manage “shadow AI”, assess AI-related risks, govern AI agents and third-party providers, and monitor compliance with regulations such as the EU AI Act, DORA, and GDPR. By continuously mapping AI usage, spend, ownership, and risk, Ethira enables organisations to adopt AI safely while maintaining oversight, accountability, and regulatory compliance.
Positioning in collaboration with
Johan Rynell and Lucas Carlsén
Visual Identity
Digital Design 



Get in touch.
hello@carlbachmann.com
+46 73 387 01 30